The Power of Habit

The Power of HabitDaniel Goleman’s Emotional Intelligence opened the eyes of countless people to the role our neuroanatomy plays in determining our emotions and the control we can learn to exercise over how we feel. Might Charles Duhigg’s The Power of Habit be poised to do the same thing on the subject of how we form habits in our lives, companies, and societies? in How Companies Learn Your Secrets – an excerpt from the book published in The Times last February, Duhigg focuses his attention on the every increasing use of habit research by corporations to grow customer bases – and revenues. In reading the book I was most taken by the chapter looking at the pivotal role of our beliefs play in determining our ability to build new habits. You can find out more by visiting  Happy reading!