To Sell Is Human: The Surprising Truth About Moving Others

“Selling I’ve grown to understand, is more urgent, more important, and, in its own sweet way, more beautiful than we realize. The ability to move others to exchange what they have for what we have is crucial to our survival and happiness. It has helped our species evolve, lifted our living standards, and enhanced our daily lives. The capacity to sell isn’t some unnatural adaptation to the merciless world of commerce. It is part of who we are.”

– Daniel Pink, TO SELL IS HUMAN: THE SURPRISING TRUTH ABOUT MOVING OTHERS