The Invisible Gorilla: How Our Intuitions Deceive Us

“We share this illusion that we see the world the same as everybody else. And only by testing your knowledge, and testing what you’re actually seeing – just like you do with a visual illusion – do you realize that you’re not actually seeing the world as everybody else is. And, in fact, we don’t all see the same thing. Only by testing your knowledge can you see the world as it actually is.”

– Daniel Simons, co-author of THE INVISIBLE GORRILA: HOW OUR INTUITIONS DECEIVE US