The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

“E-Myth is the entrepreneurial myth. And essentially it says that the people who go into business are not the entrepreneurs that everybody believes them to be, but what I’ve come to know as technicians suffering from an entrepreneurial seizure. So the doctor opens up a medical practice, the attorney a legal practice, the software guy a software business, the hardware guy a hardware business – each of them believing, because they know how to do the work – the software, the medicine, the law – they know how to build a business that does that work. And it’s just completely not true.”

– Michael Gerber, THE E-MYTH REVISITED