Delivering Happiness: A Path to Profits, Passion, and Purpose

“We actually just passed a threshold in human history.

For the first time, within the last year or two, where 50% of all humans now live in cities. And, within our lifetime, it’s going to become 75%.

So, if we can make downtown Vegas the most community-focused large city in the world – in the place you’d least expect it – make it a place of community and learning, and so on – and open-source that on our website and other means to help inspire other cities… in our minds it’s kind of like the four-minute mile.

And for those of you who don’t know the story of the four-minute mile, for the longest time people thought it was impossible to break the four-minute mile. They thought that. even if you did, you’d die right away. And then one year – in 1954 – someone did it.

And then, within the year or two afters, other people did it as well.

And it’s not that nutrition was suddenly better on earth. It’s just that people believed it was possible.

And so, if we can make downtown Vegas the most community-centered large city in the world – a place of inspiration and learning – and community – then we want that to be the four-minute mile for other cities in the world.

And so that’s why I’m proud to be a resident of downtown Las Vegas.”

– Tony Hsieh, founder of Zappos and author of DELIVERING HAPPINESS: A PATH TO PROFITS, PASSION AND PURPOSE

Influence: The Psychology of Persuasion

“We can begin by talking about the book INFLUENCE, which resulted from my 2 1/2 year program of research into the training programs of all of the difference influence professions. To see what they do to get us to say “yes”. I was surprised by one thing that I encountered in all of these programs. There were only 6 universal principles. Now there were hundreds – maybe thousands – of individual tactics. But only 6 universal principles of influence that seemed to capture the great majority of what all of these individuals were doing.”

– Robert Cialdini, author of INFLUENCE: THE PSYCHOLOGY OF PERSUASION

Obliquity: Why Our Goals Are Best Achieved Indirectly

From John Kay, author of OBLIQUITY: WHY OUR GOALS ARE BEST ACHIEVED INDIRECTLY:

“There isn’t a right model – a true model – that we can use to analyze complicated situations. There’s only the right model for any particular problem – and there’s no objective way of deternining what the right model for any particular problem is.”